Each week Jacob mines the Fantasy Movie League chatter for all the data that matters. Listen to the podcast to find out how to join our listener league and compete with other Midnight Warrirors for the coveted FML Champion coffee mug.
WEEK 10: A BAD MOM’S WEEK AFTER HALLOWEEN
Why do we let Wal-Mart determine when the Christmas season starts? Every year they push the Christmas section up earlier and earlier in the year. On Halloween night, I saw the section full of Christmas candy already out for eager shoppers. That’s all fine for retail, but do you really want to drop your Christmas movie before you’ve even eaten all the Halloween candy?
STX Entertainment is betting that you’re fine with sneaking black and orange candy into a Christmas movie, so it’s dropping A Bad Moms Christmas on November 3. That’s too early for me. I couldn’t tell if this was when Christmas movies always came out, or if I just wanted to be angry. Here’s some research:
|Miracle on 34th Street||May 2, 1947|
|Die Hard||July 12, 1988|
|Elf||Nov 7, 2003|
|The Santa Clause||Nov 11, 1994|
|Home Alone||Nov 16, 1990|
|Jingle All The Way||Nov 16, 1996|
|A Christmas Story||Nov 18, 1983|
|Bad Santa||Nov 26, 2003|
|National Lampoon’s Christmas Vacation||Dec 1, 1989|
|Its a Wonderful Life||Dec 25, 1946|
Now it’s unlikely that any of that will help you set your lineup, but it goes to show that release date really doesn’t matter when it comes to making a classic Christmas film. Now, it may affect the box office numbers, which is what we really care about. For that one, A Bad Moms Christmas is not up against the calendar as much as it’s up against the TV show we pay $12 per episode to see on a really big TV: Marvel Cinematic Universe S3:E2.
OPENING THIS WEEK
- Thor: Ragnarok ($479/$443/$300 bux) – Well obviously this one is going to make money. Unless you think A Bad Moms Christmas is going to steal BP, it’s going to be in the Perfect Cineplex. Plus, I think it’s going to take the BP bonus for itself. The question is: what day do you trust? I could see a case for just taking the Friday or Saturday anchor and stacking something lower down on the list to take BP, but I tried and I can’t find a lineup that works. The only thing I trust is Sunday with its budget price.
- A Bad Moms Christmas ($201 bux) – I don’t care about projections or LRFs. I think this movie is shaping up to be a disappointment. The good news is that it’s not a bomb and it will be a sleeper FML hit in about 3 weeks. The bad news is you can’t play it this week. It’s at 27% on Rotten Tomatoes, and has a bad audience score to boot. With the fear about Rotten Tomatoes killing movies being, in my opinion, a real thing, I’m looking for this to bomb out until Thanksgiving when families just want something to go see after a long day of turkey and shopping.
|Cost||RT Score||RT Audience||Bonus Bar||Phil’s Fandango Check||TC|
|FRI: Thor: Ragnarok||$479||94%||99%*||$47.9||$816||4,080|
|SAT: Thor: Ragnarok||$443||94%||99%*||$44.3||$981||4,080|
|SUN: Thor: Ragnarok||$300||94%||99%*||$30.0||$664||4,080|
|A Bad Moms Christmas||$201||27%||58%||$20.1||$291||3,615|
|Boo 2! A Madea Halloween||$46||07%||44%||$4.6||$152||2,202|
|Happy Death Day||$26||69%||68%||$2.6||$85||2,180|
|Blade Runner 2049||$23||88%||81%||$2.3||$183||1,464|
|Thank You for Your Service||$22||78%||77%||$2.2||$86||2,084|
|Only the Brave||$21||90%||93%||$2.1||$159||2,073|
|Victoria & Abdul||$14||66%||72%||$1.4||$165||793|
So I already spilled the beans about SUN-Thor. Play it 3 times and then just play the filler lottery for the rest. I said on the podcast that I thought Happy Death Day / 2x Blade Runner 2049 / 2x Victoria & Abdul would make up the perfect cineplex. Now that theater counts are out I just can’t stay with that.
I think Thank You for Your Service is a stealth play for Best Performer and will be the highest $/bux of the filler films. Play whatever you want at the very bottom, but I’m going with IT and Suburbicon. Neither are very good plays, but Victoria & Abdul isn’t on enough screens to compete with the others.
If you want to tell me thank you for my service, find me on Twitter @jakerg23.